Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
The Luxury Strategy – Jean-Noel Kapferer, Vincent Bastien
1 221 Kč
Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand manage……Další informace
Další informace
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